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IMMERSE™ Attraction Edition
The IMMERSE platform packaged for single-venue and small-chain operators. Designer, Runtime, Diagnostics — operator-friendly out of the box.
Industry · 05
Attractions.
Escape rooms, haunted attractions, interactive gameplay venues, and independent immersive experiences. The market where ambition is high, budgets are tight, and the operator can't be debugging an audio cue at 2pm on a Saturday.
The Engineering Challenge
What this market actually demands.
The attraction market has been served — badly — by stitched-together stacks of Q-SYS, custom Arduino, OBS, MaxMSP, and a notebook full of fragile scripts. The result is brilliant creative work undermined by show systems that fail at the worst moments and that no operator can troubleshoot.
IMMERSE™ was built for this market specifically. One platform. One operator UI. One support number. The ambition of a custom build with the reliability of a productized system — at a price point an independent operator can actually justify.
What ITG Ships Here
The platform configuration we deploy.
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Room Control Kits
Pre-spec hardware kits for escape rooms, haunt rooms, and themed dining rooms. Plug-and-play deployment.
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GPIO + Sensor Pack
The full toolkit for puzzle and trigger work — beam breaks, contact closures, RFID, capacitive sensors, motorized props.
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Operator UI Templates
Pre-built operator screens for room reset, manual overrides, hint dispatch, and end-of-day procedures.
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Multi-Room Coordination
Run multiple rooms from one Runtime. Stagger starts, share resources, coordinate finales across venues.
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Hint & Show Reset Tools
In-game hint dispatch, mid-game pause and resume, instant show reset, and end-of-night procedures.
Representative Use Cases
Where we show up in the market.
01
Escape Rooms
Single-room operators through multi-room chains. Puzzle automation, environmental scene work, hint and reset workflows.
02
Haunted Attractions
Seasonal haunted houses and year-round horror experiences. Trigger-based scares, timed environmental effects, atmospheric soundscapes.
03
Interactive Gameplay Venues
Themed gameplay venues — laser tag, blacklight courses, immersive game shows — running on IMMERSE for the underlying control layer.
04
Themed Walkthroughs
Independent walkthrough attractions, art installations, and self-paced immersive experiences.
05
Pop-Up Experiences
Brand activations, limited-run installations, and immersive pop-ups that need to deploy fast and tear down clean.
06
Immersive Dinner Theater
Themed dining experiences where the meal is the show. Choreographed kitchen and dining-room cue stacks.
Customer Profile
Who we work with.
Escape room operatorsHaunt operatorsInteractive gameplay venuesIndependent attractionsImmersive theater producers
Running an attraction? Talk to us.
IMMERSE was built for this market. Whether you're a single-room operator or running a chain, we have a deployment profile that fits.
CONTROL · CONNECT · IMMERSE