01
Vertical Ownership
Every layer of the stack is in-house — protocol, firmware, hardware, runtime, designer, operator UI. One team, one accountability surface.
About ITG
The engineering division of a vertically integrated immersive entertainment company.
Immersion Tech Group designs, manufactures, deploys, and supports the technology infrastructure behind immersive attractions worldwide — and inside the resorts that Immersive Holdings Group builds and operates.
Mission
To build the next generation of immersive technology infrastructure.
For themed entertainment, hospitality, attractions, live experiences, and interactive environments. The industry's been held back by stitched-together stacks of generic components for too long. ITG is the productized alternative.
“ We build the platforms that power the rides, shows, and immersive worlds we also happen to operate — battle-tested in our own destinations before they're licensed to the industry.
Engineering Principles
Four commitments that shape every product we ship.
02
Industrial Discipline
Theme-park grade standards on day one. Industrial component selection, formal QA, structured commissioning, lifecycle service contracts.
03
Operator-First
The team that builds the platform also runs it inside the IHG portfolio. Operator pain shows up in our backlog within days, not quarters.
04
Long-Term Engineering
Attractions run for decades. Our platforms are built to match — multi-decade support tiers, backwards-compatible protocol versioning, long-life hardware.
2
Production Platforms
12
Engineering Disciplines
5
Industries Served
24/7
Reliability Standard
Part of Immersive Holdings Group
One ecosystem. Four divisions. Every layer integrated.
ITG is the engineering and technology division. Three sister companies cover IP, development, and operations — together forming the only ecosystem in the industry that owns every layer of an immersive destination.
YOU ARE HERE
Engineering & Technology
Immersion Tech Group
This division. Show control software, hardware manufacturing, systems integration, and cloud infrastructure.
Creative & IP
Immersive Collectives
Story IP, resort universes, characters, visual identity, and franchise licensing.
Development & Investment
Immersive Ventures Group
Real estate, investor relations, land acquisition, resort development, and financing structures.
Operations
Immersive Experiences Group
Resort operations, guest experience, technical operations, staffing, training, F&B, and attraction management.
The Standard
Built for theme park scale. Available to everyone.
Inside the IHG family, ITG ships into the most demanding immersive destinations in the portfolio — properties operating at the largest scale and reliability tier in the industry.
Outside the family, ITG ships the same platform and the same standards to integrators, operators, and developers worldwide. The standard isn't tiered. The customer base is.
Want to dig in?
Whether you're an integrator evaluating a platform, an operator planning a new venue, or an investor doing diligence — we'll route you to the right team.
CONTROL · CONNECT · IMMERSE